In this week’s Merri-Cast episode, we’re joined by the remarkable Dr Zareen Roohi Ahmed – Founder & CEO of Gift Wellness and an inspiring voice in purpose-led entrepreneurship.
In the first of a powerful two-parter, Zareen shares her remarkable life and career journey – from growing up as the daughter of Pakistani immigrants in the West Midlands to navigating early life challenges, building a remarkable and diverse career and then, tragically, losing her daughter Halimah in 2007.
Out of this unimaginable loss came incredible resilience and purpose. Zareen built The Halimah Trust and launched Gift Wellness – the latter born out of a sudden and powerful moment of clarity.
In part 1 of our conversation, Zareen shares insights on:
• Navigating identity and racism in building her career.
• Her experience as CEO of the British Muslim Forum in the wake of the 7/7 bombings.
• The realities of social entrepreneurship.
• Turning pain into purpose.
• Building a legacy through her daughter’s passion and values.
• The birth of Gift Wellness and its mission to restore dignity to women in crisis.
This conversation is raw and real – and offers real insight to entrepreneurs seeking purpose, as well as profit. And whether you’re a founder, a creative or someone wanting to make a difference, this episode will leave you both moved and motivated.
🎧 To discover what it really means to lead with values – and why your story matters, listen to the episode HERE.

