In this episode of The Merri-Cast, I’m joined by the brilliant Dani Dufresne – an Emmy Award Winning Executive Producer and Founder of The Auxiliary Co.
Dani’s journey from film school in LA to reinventing how creative production works is inspiring and refreshingly honest. Now, with over 20 years’ production experience across Film, TV, Commercials and Events, Dani’s built an incredible reputation for turning her client’s visions into reality.
In this insightful conversation, Dani discusses her experience with burnout, how she found her niche and reinvited herself.
Other key highlights from the episode, include:
• How knowing what she didn’t want helped shape her business model.
• How to build a fractional, creative business that actually works.
• Winning awards, without chasing the spotlight.
• Why brands should rethink how they tell stories.
If you have ever felt stuck in a traditional model – or dreamed of breaking one, then listen to Dani because she will spark fresh thinking around how you communicate what you stand for and how you prove it.
🎧 Listen to the full episode HERE.