Merriborn Founder and CEO Trevor Merriden has interviewed and coached many business leaders over the years. For a long time, though, he probably wouldn’t have even told you that.
Earlier in his career, Trevor was riddled with self-doubt over the relevance or importance of anything that he did. Not a healthy kind of modesty that keeps life in perspective, but the kind that makes you shrink, second-guess everyone else’s opinion and assume they somehow have it all better figured out than you do.
That self-doubt never fully went away. Now in his early sixties, Trevor says it still creeps back in occasionally. But it is sufficiently far back in the rear-view mirror for him to reflect on what he has learned – both from his own experiences and from coaching others who have faced many of the same doubts.
Those experiences have helped shape Trevor’s forthcoming book, The Confidence Shift: Taking Emerging Leaders from Self-Doubt to Self-Belief, due to be published in 2027.
They are also the inspiration for a free webinar of the same name, which Trevor is currently putting together.
The webinar will explore some of the thinking behind The Confidence Shift and what emerging leaders can do to better understand their self-doubt, build greater self-belief and develop their confidence as leaders.
We’re still finalising the details, but the webinar is currently scheduled for next month. If you’d like to find out more or be kept updated when registration opens, please get in touch.

